There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage and convert virtual visitors to customers. Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping and socializing online. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.
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